Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in Australia: Q4 2021

During the fourth quarter of 2021, the top delivered meal kits and specialty foods apps on Android in Australia exhibited distinct trends in downloads and active users. Here’s a closer look at the performance of these five apps:

HelloFresh: Meal Kit Delivery experienced a gradual decline in weekly downloads, starting at around 2.7K in late September and dropping to approximately 1.6K by the end of December. Active users for the app fluctuated throughout the quarter, beginning at 78.6K, dipping to a low of 53.7K, and then rebounding to 70.4K in the final week of December.

EveryPlate: Cooking Simplified saw its weekly downloads peak at just over 1K in late September, with a notable decline to 317 in the week leading up to Christmas. The app's active users maintained a relatively steady count, starting at 5.9K and ending the quarter at around 5.8K.

Vivino: Buy the Right Wine showed a consistent increase in weekly downloads, beginning at 204 and rising to 606 by the end of December. Active users also saw a positive trend, increasing from 1.1K to just over 1.7K throughout the quarter.

My Muscle Chef, despite being a newer entrant, managed to maintain steady download numbers, starting at 244 in early October and peaking at 602 in early December.

Dinnerly had a varied performance in weekly downloads, with numbers fluctuating between 177 and 542 throughout the quarter. The app managed to sustain user interest despite these fluctuations.

These insights, derived from Sensor Tower, provide a snapshot of how these top meal kit and specialty food apps performed on the Android platform in Australia during Q4 2021. For a more detailed analysis, visit Sensor Tower.